Web 2.0 for dummies
What is Web 2.0? Everybody's heard of it but what exactly is it, where is it and why is it? Here is my marketing take on it:
The Web just got even better. Think of Web 2.0 as a major upgrade to Web 1.0, where Web 1.0 was just a collection of websites. Web 2.0 is a much more useful and productive way of using the Internet, and a new take on the software you use every day.
What are the practical implications of Web 2.0?
Ultimately Web 2.0 services will replace traditional desktop computing applications. That means that you don't buy your software (from Microsoft) and install it from a CD onto one PC, instead you visit a web page that has the (free) software running inside your (free) web browser), using any PC in the world.
This Web-centric approach to applications turns the Web into a global server of software and data to end users. Bad for Microsoft, good for Google, great for us. (Try clicking the text link 'personalised homepage' top right when you next visit Google - it's a mashup on steroids!).
Want to see what more Web 2.0 sites looks like?
Summary: Web 2.0 will make your marketing easier and more productive, just sit back and watch the new 2.0 marketing services pop up everywhere. Some cool 2.0 marketing tools are on the way - in a future post I will list them here in this blog.
The Web just got even better. Think of Web 2.0 as a major upgrade to Web 1.0, where Web 1.0 was just a collection of websites. Web 2.0 is a much more useful and productive way of using the Internet, and a new take on the software you use every day.
- Web 2.0 sites/services look different.
- They feel new and fresh to use.
- They are fast, fun and interactive.
- Users have a zero learning curve.
- They do neat things by combining neat things [mashups].
What are the practical implications of Web 2.0?
Ultimately Web 2.0 services will replace traditional desktop computing applications. That means that you don't buy your software (from Microsoft) and install it from a CD onto one PC, instead you visit a web page that has the (free) software running inside your (free) web browser), using any PC in the world.
This Web-centric approach to applications turns the Web into a global server of software and data to end users. Bad for Microsoft, good for Google, great for us. (Try clicking the text link 'personalised homepage' top right when you next visit Google - it's a mashup on steroids!).
Want to see what more Web 2.0 sites looks like?
- http://www.flickr.com/
- http://www.squidoo.com/
- http://www.technorati.com/
- http://www.digg.com/
- http://www.yousendit.com/
- http://www.youtube.com/
- http://www.read.io/
Summary: Web 2.0 will make your marketing easier and more productive, just sit back and watch the new 2.0 marketing services pop up everywhere. Some cool 2.0 marketing tools are on the way - in a future post I will list them here in this blog.
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home