How to use web forms to collect emails

If your web form asks for an email address, you simply have to read on. Download this really useful guide for Marketing Managers in the UK.

If you use a web form to build a list of email addresses from visitors, you can send them marketing emails subsequently, but only if you get it right when you collect them. If you get it wrong and then start sending marketing emails to them afterwards you could land yourself in trouble with the law.

• Understand which method you are using to collect emails.
• Decide how you will prove permission was given.
• Reduce occurrences of bad emails.
• Eliminate barriers to form completion and you will build your list.

I wrote this guide to clarify the issues surrounding collecting emails using web forms. Download this 3-page PDF guide here.