Is your marketing invisible?

Answer these four simple questions to find out:
Q1. Will your customers buy from you when they can't see you?
Q2. Is your latest offer so strong that it can attract customers to your website, simply by being there?
Q3. Do you expect your customers to have the time to think about you unprompted?
Q4. Are you their #1 priority today?

Answers 1-4: no, no, no and no. No sale. You're INVISIBLE. If your marketing is invisible, you are in BIG trouble.

So become visible, and do it by being proactive. Here's how:

• What: simply send a strong, relevant offer to your customers.
• When: on the day when they are ready to buy*.
• How: an email that clicks through to more info online with a call to action.
• Why: because without proactive marketing you are invisible (yes, even to your best customers, and that's when the competition steals them from you).

*OK, you can't know which day they are ready to buy from you, so increase your chances of being visible on the right day by being FREQUENT. Keep your offers strong and relevant. Stick to a regular timetable. One day it will be the right day.

Summary: you have no divine right to your next sale. You must keep proactively marketing to earn it. No Marketing Manager ever lost her job by working too frequently to retain her customers! Don't be invisible.