The Stupid Company - is this you?

This PDF is called 'The Stupid Company'. Such a great title I had to read it. And I'm glad I did.

(Don't you just love it when you try something, maybe hoping it is as good as it promises - and it actually is? I say this is a must-read, after all... it's packed with comments and opinions from your customers!)

The National Consumers Council (NCC) have just published this compelling report on how British businesses throw away money by alienating consumers. (Yes, it mentions 'marketing' 19 times, and there are lessons for all of us marketers in there!)

Download the Stupid Company Report PDF here.