Web form metrics: 1000:400:120:60
How many visitors complete your web form? Here are some numbers I crunched from web forms I have worked on.Only 60 per thousand visitors who could complete your web form actually will.
- 1,000 visitors view your home page,
- 400 (40%) notice the link to your web form,
- 120 (30%) click the link to see your web form,
- 60 (50%) complete your web form.
- Conclusion: Only 6% complete your web form.
These figures are an extract from my Web Forms Handbook Volume One. Download the full PDF here for free.(These numbers are the average for optimised web forms. If your web form has not been optimised, you can expect smaller returns than these.)
2 Comments:
you can always measure which form field they abandon..easy
u can easily convert those by measuring which field or radio button or select they abandon..
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