Learn Google, get visitors, make sales

Q. How many of your website's pages are in Google? And which pages?
A. Go to www.google.com and type in site: followed by your domain. Example: site:news.bbc.co.uk returned 42.3 million pages for BBC News in Google this morning.

Refine your search by adding a space and some words afterwards. To search for news stories about the iPod type: site:news.bbc.co.uk "ipod" and you get 35,100 pages returned.

Great for marketers:

• find out how you look in Google (discuss improving it with your agency)
• compare yours with your competitors (why are they better than you on some searches?)
• check search terms in your domain only (can visitors find your latest widget on your site, or just on your competitors' sites?)

(Summary: your customers use Google to find you. You must learn how Google can help marketers. Have you seen Google Labs lately?)