Sunday, November 06, 2005

Brand New World 1.0 downloads

Latest research into how the Internet is modifying brand perceptions and buying behaviour - Brand New World 1.0 by AOL and The Henley Centre.

Download the report here:
AOL_Brand_New_World.ppt
AOL_Brand_New_World.pdf
"The implications of this research are quite clear: once people get online their behaviour changes dramatically. This will be something of a wake up call to marketing managers who should address, as a matter of priority, their online marketing strategy."
Andy Jonesco, VP Interactive Marketing, AOL UK.

posted by Dominic Yeadon at Sunday, November 06, 2005  

1 Comments:

Anonymous said...

Hello, er I am one of the individuals responsible for this work. am happy to field questions - brand New World II is due out shortly under embargoed availability.

Andrew Bradford
Head of Operational Planning
Audience
AOLUK

January 27, 2006 12:56 PM  

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