Topics covered

Customer acquisition, customer retention, lead generation, e-mail marketing, e-newsletters, blogs, RSS, list-building, competitions, database, members clubs, on-pack promotions, direct mail, surveys, consumer panels, autoresponders, data processing, data enhancement, microsites, data capture, data harvesting, dealer network support microsites, and other cool stuff.

Each post covers a separate e-marketing topic. You can read how I am thinking, what does and doesn’t work, and find out how to go further if it grabs you.