From the centre to the edges
The Internet lets big companies empower their dealer network. Tools such as marketing [microsites] in the centre now encourage users around the edges to download [banner ads], PDFs and html e-mail templates for use in their own offices, and publish blogs with RSS [newsfeeds].
The company provides the tools, and the individuals in the network pick and choose the tools that work for them. Whilst not ideal, it is OK for their customer lists to be in Excel, and for them to [BCC] forward a quick html email to their address book. That's as technical as it needs to get at the edges, because it works.
Thought: Sometimes big needs to be small again to be truly beautiful.
The company provides the tools, and the individuals in the network pick and choose the tools that work for them. Whilst not ideal, it is OK for their customer lists to be in Excel, and for them to [BCC] forward a quick html email to their address book. That's as technical as it needs to get at the edges, because it works.
Thought: Sometimes big needs to be small again to be truly beautiful.
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